Explainer and Timeline - The Lawsuit Behind Rocket's Fight

Timeline Overview

From the initial forced displacement in July-August 2025 to the discovery of privacy violations in September, and the resource exhaustion tactics of the landlord attorneys, this timeline documents an ascending escalation of rights-suppressing tactics, exposing the toxic nature of fundamental mental models at the root of problems with tenant-landlord relations ... which are amplified by the housing crisis in Charleston, SC, where average rent ($2,771 as of Sept 2025) consumes over 56% of the average monthly salary, far exceeding affordability.

It highlights the key moments where the mechanical system applied to a social system model - which seems to be an embedded assumption within the prevalent concept of "passive investments" - failed, leading to the current legal battle for accountability.

We are doing all of this to bring radical transparency and leveraged systemic change to rental housing because - having witnessed first-hand how toxic and systemic the current norms are - we realize it is the right thing to do for humanity.

It is our contention that "passive investing" doesn't have to mean "unconscious investing" and rental property ownership and management should better serve the end user - the tenant - whose payments make it all possible. Doing this is called "Designing-to-Demand" by genius business consultant John Seddon of the UK - and it flushes out waste, maximizes long-term profits, and - most of all - can humanize the interactions between tenants and landlords with both aligned around the shared interests of conscious stewardship of essential shelter where life stories play out.

It may be easy to miss with the distortions of the current supply-and-demand dynamics, as well as the contractual nature and high exit costs of rental housing, but - when you zoom out and look at the big picture end-to-end, it still holds true that the end user sets the value of a service, so any service business can only fully maximize profitability by designing it from the end user point of view.

Whatever your role is with this system, even if just an observer of it, it likely impacts you in many ways, and we hope you join us on this journey of change for which this lawsuit is simply a potentially high visibility leverage point to demonstrate the high cost of mental models that encourage treating tenants as inanimate machine parts rather than autonomous beings with agency.